100 Federal City Road, Suite C-101
Lawrenceville, NJ 08648
(609) 882-1105
A family business built on firsthand real estate experience, enduring relationships and a long-term stake in the communities we serve.
The Simone family's real estate experience grew out of building businesses of its own. At Brunswick Circle in Lawrence Township, John Simone Sr. developed a group of businesses that included a service station, an appliance store, a liquor store and Circle Lanes. His goal was to create lasting income and opportunity for his family. Doing that meant developing the property, investing in the businesses and staying involved in their daily operation.
Circle Lanes became a familiar gathering place for the community. Alongside the family's other ventures, it connected the success of a business to the property it occupied and the people it served. Ownership, development and operations were part of the family's experience from the beginning.
John Simone, Jr. carried that experience into commercial real estate, establishing Simone Realty in 1976. The firm built on an approach already rooted in the family: commit your own capital, understand the work firsthand and build relationships that last.
What followed was five decades of investment, development and advisory work shaped by the practical experience of owning businesses and property. Medical and professional office buildings that house the doctors, attorneys and business owners who serve their communities. Retail centers that anchor neighborhoods. Development and redevelopment projects that give properties new purpose and create places for businesses and communities to grow. Advisory work that helped Capital Health navigate site acquisition and entitlement for its regional hospital in Hopewell Township.
Today, Simone Realty is led by John Simone, Jr. and his son John Mastrosimone, two generations carrying that experience forward. Their ownership and development background is complemented by Rob Loverro's institutional investment experience and Renée Kucowski's decades of portfolio operations and tenant relationships. Together, they bring an understanding of real estate that extends from the investment decision to the everyday demands of operating a property.
That experience matters to the people we advise. We understand how a location can shape a business, how development decisions affect a property's future and how responsibilities continue long after a transaction closes. Those lessons inform the advice we give and the commitments we make.
The work has changed. The markets have grown. But the approach has never wavered.
Our deepest knowledge has been built over decades in the markets where we own, develop and operate real estate. That experience gives our clients more than market data—it gives them relationships, context and an understanding of how decisions actually get made.
We know the regulatory environments, the market dynamics, the local officials, and the communities.
That knowledge helps us evaluate what is feasible, anticipate obstacles and bring the right people into the conversation before a decision becomes a costly commitment.
We are deliberately principal-led. We take on the work where our experience can make a difference and stay close enough to each assignment to understand the details, anticipate issues and make decisions quickly. Clients get direct access to experienced people regardless of transaction size.
That means advice shaped around your objectives, with the people responsible for it directly involved in carrying it through.
We've sat on the other side of every transaction we facilitate. As owners, developers, and asset managers ourselves, we understand the full arc of a real estate decision — not just the deal, but what comes before it and long after it closes. That perspective shapes every recommendation we make.
Relationships are part of how work gets done. Ours have been built over decades—with property owners, lenders, professionals, municipal leaders, tenants and community stakeholders. They help us surface opportunities, navigate approvals, solve problems and keep complicated assignments moving. We protect those relationships because they create real value for our clients.
A real estate decision can be consequential at any scale. We match our involvement to what the assignment requires, with experienced principals close to the details and available when decisions need to be made.
Our tagline reflects a simple commitment: helping you make real estate decisions that serve your long-term goals.
Our clients vary widely in size and sophistication. What they share is a need for experienced, owner-informed guidance, direct senior involvement and advice that considers what happens long after the transaction closes.
Small businesses are the backbone of the communities we serve — and the backbone of our business. These are clients who often have limited real estate experience, significant financial exposure, and no room for costly mistakes. They need an advisor who will slow down, explain the landscape, and fight for their interests the way they'd fight for their own.
That's exactly what we do.
Medical practices, law firms, financial advisors, insurance companies, marketing agencies — the professional office market is where we have the deepest expertise and the longest track record. We understand location and accessibility, the regulatory considerations for medical office build-outs, and the long-term implications of lease terms that many business owners don't fully appreciate until it's too late.
We've done exactly what you're trying to do, with our own capital, in these exact markets. Our experience spans underwriting opportunities, identifying risks, structuring deals, managing development and operating assets. That full-cycle perspective is extraordinarily valuable to investors who want a partner, not just a broker.
Healthcare systems and institutional organizations face real estate decisions that combine strategic, financial, regulatory and community considerations. Site selection may require discretion. Entitlements demand fluency with local process and stakeholders. Major real estate commitments can shape an organization for decades.
Our principals bring the perspective of owners and developers, deep regional relationships and firsthand experience navigating complex approvals. We stay directly involved from site strategy and acquisition through entitlement and the critical decisions that follow.
Capital Health Medical Center – Hopewell — for which we led the site acquisition and entitlement.
Our structure keeps experienced decision-makers close to every assignment. Clients work directly with people who have owned, developed, financed and operated commercial real estate. The people advising you understand the consequences of the decisions in front of you—and stay involved as those decisions become commitments.
John Simone, Jr. brings more than five decades of experience in commercial real estate investment, development and advisory work. He founded Simone Realty in 1976 after establishing himself in commercial brokerage and appraisal.
Under his leadership, Simone Realty evolved from a full-service brokerage into an owner-operator with experience in medical and professional office development, neighborhood retail, industrial properties and complex redevelopment.
Signature work includes the development of multiple medical and professional office buildings, single-tenant retail properties, and neighborhood shopping centers, as well as major redevelopments such as Route One Center and Crossroads Corporate Center. He led the acquisition and entitlement process for Capital Health Medical Center – Hopewell, an approximately 925,000-square-foot medical campus in Hopewell Township.
John holds the Certified Commercial Investment Member (CCIM) designation and has been active in regional industry and civic organizations, including the Mid-Jersey and Princeton Chambers of Commerce, the Capital Health Foundation, the Mercer County Workforce Investment Board, and the Lawrence Township Growth & Redevelopment Committee.
John Mastrosimone leads Simone Realty's investment strategy, development activity and day-to-day operations. Since joining the firm in 2003, his work has grown to span the full investment transaction cycle, from identifying and underwriting opportunities through due diligence, deal structuring, financing and closing, as well as dispositions and exit execution.
His perspective extends beyond the transaction to the work of owning and improving an asset. He combines investment analysis with experience in entitlement, construction, leasing and asset management, evaluating how decisions made at acquisition affect a property's performance over time.
His development experience includes ground-up medical and professional office buildings. He works directly with lenders, project partners, municipal stakeholders and clients, staying involved in the financial and practical decisions that move investments and projects forward.
Rob Loverro brings more than 35 years of commercial real estate experience spanning acquisition, disposition, asset management, and third-party brokerage across office, retail, industrial, and multi-family asset classes.
Prior to joining the firm, Rob carried direct responsibility for an institutional portfolio exceeding $7 billion, with holdings across the U.S., Western Europe, and the U.K.
Since joining Simone Realty, Rob has been instrumental in expanding the firm's reach across New Jersey, Pennsylvania, and New York — deepening existing partnerships and building new ones.
His institutional background and CPA credentials inform his evaluation of deal structures, tax considerations and the factors that drive long-term property value.
Renée Kucowski oversees the day-to-day performance of the firm's property holdings — managing tenant relationships, coordinating property operations, and supporting the long-term performance of each property.
Her responsibilities span the full asset lifecycle — from lease negotiations and tenant buildouts to operating budgets, vendor management, and capital improvement planning. As a frequent first point of contact for tenants, she brings knowledge of their needs and the practical demands of each property to operating and investment decisions.
Her tenure spans the full arc of the firm's evolution — from its early years as a brokerage operation to the fully integrated real estate company it is today.